They started thinking like, okay, we can't just say, hey, women, Clinton is your guy. The women who had made a big difference in 92, less likely to vote.Д«ecca: In 1996, the Clinton campaign needed to convince those women to come back to Clinton. I should say, I learned this story from these two women who worked on Bill Clinton's campaign that year.ДЄnn: I joined formally around Labor Day 1995.Д«ecca: Ann Lewis, communications director.Д¬elinda: I was brought on to do some special project, including looking at women voters.Д«ecca: Clinton had won his first term in large part thanks to women voters.ДЄnn: In 94, drop off. The soccer mom was this little slice of voters who helped hand him the election and completely changed the way political campaigns did what they do from that point forward.Д«ecca: Hi, Ann. He's the incumbent against Bob Dole, the Republican candidate. What I learned is that, she was born in the run up to the 1996 presidential election. How did she become a monolith? I started poking around. Of course, I've heard of the phrase, I play soccer, I have a mom, but I got curious about where she came from.

At some point, the idea of soccer moms came up. What are groups that we think of as being monolithic? Every video game player lives in his mom's basement and is a dude. She said it would help get me in the mood for the story she wanted to tell.Д«ecca: Where do we start? Months ago, we decided to have this meeting where everyone came to it with monoliths.

Recently our producer Becca Bressler told me to call her up and somewhat mysteriously bring orange slices.

Voting blocs